Men-Kind
A full room of executive participants building strategy together with LEGO Serious Play

Serious strategy.
Built by hand.

Your team has sat through the strategy deck. LEGO® Serious Play™ makes them build the strategy instead: every voice in the room, thinking made physical, and a result the whole table owns.

Certified LSP facilitator · Trusted by MINDEF, NUS, TTSH and Unilever

When your hands move,
your mind stops hiding.

In a normal meeting, twenty percent of the room does eighty percent of the talking, and the real objections stay in the corridor. LSP changes the physics: everyone builds an answer to the same question, then explains their model. Participation stops being optional. Honesty gets a safe container.

The method makes strategy physical, visible, and owned by everyone in the room. Not just the loudest voice.

Fifteen LEGO duck builds from identical bricks, every one different: the classic Serious Play warm-up

Four situations where the bricks
earn their keep.

Strategy that everyone owns

Strategy days produce slides. LSP produces a shared model the whole team built and can defend, because every hand in the room shaped it.

Vision, mission and values

Value statements written by committee die on the wall. Values built brick by brick, argued over, and connected to real behaviour get carried out of the room.

Post-merger and restructure alignment

When two cultures share one legal entity, the unsaid does the damage. LSP surfaces what formal meetings cannot, safely and fast.

Team effectiveness

Paired with CliftonStrengths profiling, the build shows a team how it actually operates, where it defers, and where it breaks first.

We came in as a team that worked together. We left as a team that understood each other. Prathap brings a military precision to facilitation that you won't find in the corporate world. It never felt rigid. It felt real. And we genuinely enjoyed ourselves — which for a leadership offsite, is not always a given.

Management Team, Unilever Singapore, Facilitation Client

SGD 2,000 to 3,500

Half day, priced to complexity. Multi-day formats scoped in the proposal.

Half-day to multi-day formats, scoped to the team, the outcome, and your budget. Written proposal within 48 hours. SkillsFuture Enterprise Credit eligible for qualifying employers.

Request a Workshop Proposal

LEGO® Serious Play™, answered

What does a LEGO® Serious Play™ workshop cost in Singapore?

SGD 2,000 to 3,500 for a half-day session, depending on complexity and the thought work involved; multi-day formats are scoped in the proposal. You receive a written proposal, fee included, within 48 hours of the discovery call. Eligible employers can apply SkillsFuture Enterprise Credit. One date worth knowing: unused credit from the current tranche expires on 30 November 2026, and funding is confirmed on the discovery call before you commit.

Is it actually serious, or is it team bonding with bricks?

It looks playful. It produces some of the most honest strategic work a team can do. The method exists because hands bypass the filters that polished presentations hide behind: every participant builds, every participant explains, and the loudest voice stops owning the room. The output is a decision or a charter, never just a nice afternoon.

Who facilitates?

Prathap Latchmanan, a certified LEGO® Serious Play™ facilitator, Gallup Certified Strengths Coach, and former Commander in the Singapore Armed Forces. Clients include MINDEF, NUS, Tan Tock Seng Hospital, and Unilever.

What group sizes work?

From a senior team of five to cohorts of two hundred. The format scales; the honesty is the constant.

How long does a workshop run?

Half-day to multi-day, depending on the outcome. A half-day sharpens one question. Multi-day formats build a full culture charter or strategy the team owns.

Is LEGO® Serious Play™ worth it for a strategy offsite?

Yes, when the offsite needs a strategy the whole team owns rather than a deck one person presented. Every participant builds and explains their model, so the quiet objections surface while they can still change the decision. Organisations including MINDEF, NUS, Tan Tock Seng Hospital, and Unilever have run the method with Men-Kind. Half-day sessions fall in the SGD 2,000 to 3,500 band, scoped to the outcome on a discovery call.

Will senior executives take LEGO® Serious Play™ seriously?

Within minutes of starting, they stop thinking of it as LEGO. The method is used by Fortune 500 companies for strategy and alignment precisely because building bypasses the polish that senior rooms hide behind. Prathap, a certified LEGO® Serious Play™ facilitator and former SAF Commander, has run it with executive teams at Unilever and MINDEF. The output is a decision or a charter, never just a pleasant afternoon.

Can we claim a LEGO® Serious Play™ workshop under SFEC?

Eligible employers can apply the SkillsFuture Enterprise Credit, and timing now matters: the current S$10,000 credit expires on 30 November 2026, with the last day of training needing to fall on or before that date. A fresh tranche follows from 1 December 2026. Men-Kind confirms what applies to your organisation during scoping, with a written proposal within 48 hours of the discovery call.

What do we actually walk away with after the workshop?

A concrete output the team built and owns: a strategy model, a culture charter, or a decision with the reasoning visible. You also receive a debrief and follow-up recommendations after delivery. Because every hand in the room shaped the result, it survives the return to Monday in a way slides rarely do. Workshops run half-day to multi-day depending on the outcome you need.

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